To me, they are marketing genius, the concept has emotion values and it makes them easier to grow.
Snapshots of the article and website.
Next,
Let me show you MMU students product...
http://www.enveluv.com/index.php
The concept is developed by MMU students. They are offering advertising space on the envelope when they are sending greeting cards requested by registered member.
They use emotion elements into their marketing strategy, for example for Mother's day, they are sending FREE Mother's day greeting cards and get the volume of exposure to attract companies to invest with their idea.
Not bad! =)
Win-Win offer
Enjoy!
Ad
p/s - I learnt something, I should start working with my ideas, not to sit on it without effort...Hissh
